In preparing my most recent release, The Road She Left Behind, I set out to find ARC reviewers as well as rounding up contact lists for book blogs in those countries where I know I have a following. This is part of my approach to launching a new book. However, this time I wanted to expand my reach since The Road was a more literary book than my prior releases.
How to Grow a Vibrant Twitter Following
This Chatty Cathy can’t lie: I love Twitter. Some authors think of tweeting as just another chore, but I find the site invaluable for connecting with readers and sharing publishing industry news with other authors. Book reviewers find me on Twitter. So do families that have adopted children, as I have.
Why is Twitter fabulous? Consider this:
- 326 million people are active on Twitter – 67 million in the US, 259 million internationally
- 80% of Twitter users have mentioned a brand in a Tweet
- 26% of US users check Twitter several times daily; a further 20% at least once a day
Building a Memorable Author Brand
Now, don’t be shy: Did you begin indie publishing with the sole objective of releasing your heart’s work to the world?
Many indie authors, including many earning an impressive income, begin the journey with one book in mind. It isn’t until the second or third release that they begin pondering questions critical to long-term success. What genre (or mixed bag of genres) do I write? Where do readers of my genre typically hang out? How will I distinguish my unique voice in a crowded market?
PR Basics for the Debut Novelist
Your PR plan will include many features.
The completion of your first novel is a reason for celebration. Many people talk of writing a novel but few possess the drive to spend day after day—and perhaps year after year—perfecting hundreds of pages of prose.
After you reach the accomplishment of completed work, the challenge of promoting the book—and yourself—begins. The following are public relations tips you need to undertake to position yourself as a serious author.