You never know where you’ll sell your next book. At your kid’s football game, during an impromptu chat on Facebook, or while standing in line at the bakery—potential readers are everywhere. Making a memorable impression, and sealing the deal, is easy when you’re equipped with an elevator speech. An elevator speech—or elevator pitch—is a quick…

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Searching for rocket fuel to launch your book? Great reviews can shoot your masterpiece right up the Amazon lists.  Potential buyers demand an unbiased critique of a book’s merits to simplify the task of finding the next great read. Most expect to find at least ten glowing reviews on a book’s product page before they’ll…

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If your relationship with the blogging community consists of a mass email dump to Dear Blogger every time you release a new book, you’re missing the point. Book blogs don’t just add to the string of 5-star reviews you’re hoping to wrap around your new release. Book bloggers also host authors, participate in book hops,…

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In preparing my most recent release, The Road She Left Behind, I set out to find ARC reviewers as well as rounding up contact lists for book blogs in those countries where I  know I have a following. This is part of my approach to launching a new book. However, this time I wanted to…

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This Chatty Cathy can’t lie: I love Twitter. Some authors think of tweeting as just another chore, but I find the site invaluable for connecting with readers and sharing publishing industry news with other authors. Book reviewers find me on Twitter. So do families that have adopted children, as I have. Why is Twitter fabulous?…

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Now, don’t be shy: Did you begin indie publishing with the sole objective of releasing your heart’s work to the world? Many indie authors, including many earning an impressive income, begin the journey with one book in mind. It isn’t until the second or third release that they begin pondering questions critical to long-term success.…

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The completion of your first novel is a reason for celebration. Many people talk of writing a novel but few possess the drive to spend day after day—and perhaps year after year—perfecting hundreds of pages of prose. After you reach the accomplishment of completed work, the challenge of promoting the book—and yourself—begins. The following are…

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