public relations Archives - Christine Nolfi

#PubTip—The Elevator Speech for Authors

November 24, 2019 by Christine Nolfi 2 Comments

You never know where you’ll sell your next book.

At your kid’s football game, during an impromptu chat on Facebook, or while standing in line at the bakery—potential readers are everywhere. Making a memorable impression, and sealing the deal, is easy when you’re equipped with an elevator speech.

An elevator speech—or elevator pitch—is a quick synopsis of your background that will leave a memorable impression on a future reader. It’s always good to have a few ready in case you are asked some important questions.

What do you write?

Launch Your Book with Great Reviews: 4 Tips to Get You Started

November 2, 2019 by Christine Nolfi Leave a Comment

Searching for rocket fuel to launch your book? Great reviews can shoot your masterpiece right up the Amazon lists.

Potential buyers demand an unbiased critique of a book’s merits to simplify the task of finding the next great read. Most expect to find at least ten glowing reviews on a book’s product page before they’ll purchase. Naturally, it’s best to approach reviewers before your launch date so they’ll have time to read and post as soon as your debut goes live. But if you’re late to the game, no worries: many sites will review months after the publication date.

The Blogger-Author Relationship—Gaining 5-Star Status

October 23, 2019 by Christine Nolfi Leave a Comment

If your relationship with the blogging community consists of a mass email dump to Dear Blogger every time you release a new book, you’re missing the point.

The closer the relationship between you and bloggers, the more rewards you will reap.

Book blogs don’t just add to the string of 5-star reviews you’re hoping to wrap around your new release. Book bloggers also host authors, participate in book hops, and provide content related to reading and the writing life.

As an author, don’t simply seek review. Make an effort to build a relationship that is sure to augment your publishing career for many years to come. So, how do you do that?

In Praise of Book Bloggers…and A Few Confessions

July 17, 2019 by Christine Nolfi Leave a Comment

In preparing my most recent release, The Road She Left Behind, I set out to find ARC reviewers as well as rounding up contact lists for book blogs in those countries where I know I have a following. This is part of my approach to launching a new book. However, this time I wanted to expand my reach since The Road was a more literary book than my prior releases.

Building a Memorable Author Brand

January 23, 2019 by Christine Nolfi Leave a Comment

Now, don’t be shy: Did you begin indie publishing with the sole objective of releasing your heart’s work to the world?

Many indie authors, including many earning an impressive income, begin the journey with one book in mind. It isn’t until the second or third release that they begin pondering questions critical to long-term success. What genre (or mixed bag of genres) do I write? Where do readers of my genre typically hang out? How will I distinguish my unique voice in a crowded market?

PR Basics for the Debut Novelist

January 16, 2019 by Christine Nolfi Leave a Comment

Your PR plan will include many features.

The completion of your first novel is a reason for celebration. Many people talk of writing a novel but few possess the drive to spend day after day—and perhaps year after year—perfecting hundreds of pages of prose.

After you reach the accomplishment of completed work, the challenge of promoting the book—and yourself—begins. The following are public relations tips you need to undertake to position yourself as a serious author.