Posts Tagged ‘public relations’
#PubTip—The Elevator Speech for Authors
You never know where you’ll sell your next book. At your kid’s football game, during an impromptu chat on Facebook, or while standing in line at the bakery—potential readers are everywhere. Making a memorable impression, and sealing the deal, is easy when you’re equipped with an elevator speech. An elevator speech—or elevator pitch—is a quick…
Read MoreLaunch Your Book with Great Reviews: 4 Tips to Get You Started
Searching for rocket fuel to launch your book? Great reviews can shoot your masterpiece right up the Amazon lists. Potential buyers demand an unbiased critique of a book’s merits to simplify the task of finding the next great read. Most expect to find at least ten glowing reviews on a book’s product page before they’ll…
Read MoreThe Blogger-Author Relationship—Gaining 5-Star Status
If your relationship with the blogging community consists of a mass email dump to Dear Blogger every time you release a new book, you’re missing the point. Book blogs don’t just add to the string of 5-star reviews you’re hoping to wrap around your new release. Book bloggers also host authors, participate in book hops,…
Read MoreIn Praise of Book Bloggers…and A Few Confessions
In preparing my most recent release, The Road She Left Behind, I set out to find ARC reviewers as well as rounding up contact lists for book blogs in those countries where I know I have a following. This is part of my approach to launching a new book. However, this time I wanted to…
Read MoreHow to Grow a Vibrant Twitter Following
This Chatty Cathy can’t lie: I love Twitter. Some authors think of tweeting as just another chore, but I find the site invaluable for connecting with readers and sharing publishing industry news with other authors. Book reviewers find me on Twitter. So do families that have adopted children, as I have. Why is Twitter fabulous?…
Read MoreBuilding a Memorable Author Brand
Now, don’t be shy: Did you begin indie publishing with the sole objective of releasing your heart’s work to the world? Many indie authors, including many earning an impressive income, begin the journey with one book in mind. It isn’t until the second or third release that they begin pondering questions critical to long-term success.…
Read MorePR Basics for the Debut Novelist
The completion of your first novel is a reason for celebration. Many people talk of writing a novel but few possess the drive to spend day after day—and perhaps year after year—perfecting hundreds of pages of prose. After you reach the accomplishment of completed work, the challenge of promoting the book—and yourself—begins. The following are…
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