You never know where you’ll sell your next book. At your kid’s football game, during an impromptu chat on Facebook, or while standing in line at the bakery—potential readers are everywhere. Making a memorable impression, and sealing the deal, is easy when you’re equipped with an elevator speech. An elevator speech—or elevator pitch—is a quick…

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Searching for rocket fuel to launch your book? Great reviews can shoot your masterpiece right up the Amazon lists.  Potential buyers demand an unbiased critique of a book’s merits to simplify the task of finding the next great read. Most expect to find at least ten glowing reviews on a book’s product page before they’ll…

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If your relationship with the blogging community consists of a mass email dump to Dear Blogger every time you release a new book, you’re missing the point. Book blogs don’t just add to the string of 5-star reviews you’re hoping to wrap around your new release. Book bloggers also host authors, participate in book hops,…

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This Chatty Cathy can’t lie: I love Twitter. Some authors think of tweeting as just another chore, but I find the site invaluable for connecting with readers and sharing publishing industry news with other authors. Book reviewers find me on Twitter. So do families that have adopted children, as I have. Why is Twitter fabulous?…

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  Nothing strikes fear in an author’s heart like the prospect of self-promotion. Most of us are introverted bookaholics content to spend our days blissfully writing. Yet, creating a sellable book is just the beginning. Without promotion and a lot of buzz, readers will never know your book exists. And as an Indie Author, it’s…

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I was a year into indie publishing and preparing for my third release before I got serious about developing my first Review Team. Review Teams have many benefits including gaining reviews pre-release and creating buzz in reader-focused social sites. They can also help with word-of-mouth marketing (leading to preorders of your book) months before your…

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Now, don’t be shy: Did you begin indie publishing with the sole objective of releasing your heart’s work to the world? Many indie authors, including many earning an impressive income, begin the journey with one book in mind. It isn’t until the second or third release that they begin pondering questions critical to long-term success.…

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The completion of your first novel is a reason for celebration. Many people talk of writing a novel but few possess the drive to spend day after day—and perhaps year after year—perfecting hundreds of pages of prose. After you reach the accomplishment of completed work, the challenge of promoting the book—and yourself—begins. The following are…

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